Projektbeschreibung

Einladung zum Seminar

08. – 09. November 2018, Köln

Eine effektweit WeiterBildung

ZusammenFassend — die Seminarbeschreibung

Digitalisierung, Prosumer, branchenfremde Wettbewerber und Margenverfall – kaum eine Branche befindet sich so im Wandel wie die der Energieversorger. Umso wich­tiger ist es, eine erfolgreiche Strategie zu entwickeln, um mit den Veränderungen umgehen und diese für sich nutzen zu können.
Dabei hilft der Blick auf andere Versorger immer weniger. Vielmehr kommt es darauf an, die eigenen, spezifischen Fähigkeiten und Ressourcen so einzusetzen, dass ein zukunftsfähiges Geschäftsmodell entsteht. In diesem Seminar lernen Sie das Er­stel­len und Umsetzen hierfür geeigneter Strategien – im Rahmen einer intensiven Klein­gruppe und anhand praxis- und branchenorientierter Beispiele.

  • Aufzeigen der wichtigsten strategischen Fragestellungen

  • Entwickeln von Strategien als integrativer Prozess

  • Erkennen und bewerten von Markttrends

  • Herstellen des strategischen Fits zu eigenen Fähigkeiten und Res­sourcen

  • Etablieren und festigen von Strategien im jeweiligen Bereich

  • Ausgestalten von Marktstrategien

  • Bewerten und auswählen strategischer Optionen

  • Integrieren des strategischen Managements in die tägliche Führungsarbeit

  • Vermitteln wissenschaftlich fundierter Methoden, die für den unternehmerischen Alltag angepasst wurden

  • Hoher Praxisbezug durch viele Fallbeispiele aus dem energiewirtschaftlichen Umfeld

  • Hohe Anwendungsrelevanz durch Bearbeiten konkreter Fragestellungen in Kleinstgruppen

  • Für das Seminar sind Führungskräfte der Energie­wirtschaft mit strategischer Verantwortung zugelassen.

  • Um den Lernerfolg zu garantieren ist die Teilnehmerzahl auf 8 Personen begrenzt.

  • Das Seminar findet am Donnerstag, den 08. November und Freitag den 09. November 2018 in 51063 Köln, Deutz-Mülheimer Str. 216 in den Räumlichkeiten von effektweit SalesCoaching statt.

  • Lern- und Lehrmaterial sowie Verpflegung für beide Seminartage wird durch effektweit zur Verfügung gestellt.

  • Am Abend des ersten Seminartages organisiert effektweit ein ansprechendes Rahmenprogramm, bei dem die Teilnehmer sich über das Erlernte in lockerer Atmosphäre weiter austauschen können.

  • Das Seminar beginnt an beiden Tagen um 9.00 Uhr und endet gegen ca. 17.00 Uhr. Business Lunches sowie kurze Pausen zum Networking, den eMail-Check und zur Erholung sind an beiden Tagen eingeplant.

  • Im naheliegenden The New Yorker Hotel (Deutz-Mülheimer Str. 204, 51063 Köln) haben wir für Sie bereits Zimmer reserviert (Einzelzimmer 119€ inkl. Frühstück).

Ihre Anmeldung

Ja, hiermit melde ich mich zum Seminar Marktstrategie (Seminargebühr: 1.950,- € zzgl. MwSt.) an.

{"id":"13","label":"Seminaranmeldung","active":"1","original_id":"6","unique_id":"bjl17b","params":{"enableForMembership":"0","tpl":{"width":"100","width_measure":"%","bg_type_0":"color","bg_img_0":"","bg_color_0":"#c8c9cd","bg_type_1":"none","bg_img_1":"","bg_color_1":"#ffffff","bg_type_2":"color","bg_img_2":"","bg_color_2":"#00b7d1","bg_type_3":"color","bg_img_3":"","bg_color_3":"#b9955f","field_error_invalid":"Bitte f\u00fcllen Sie die notwendigen Felder aus bzw. korrigieren Sie diese.","form_sent_msg":"Thank you for contacting us!","form_sent_msg_color":"#4ae8ea","hide_on_submit":"1","redirect_on_submit":"","test_email":"m.stiller@effektweit.de","save_contacts":"1","exp_delim":";","fb_convert_base":"","pub_post_type":"post","pub_post_status":"publish","reg_wp_create_user_role":"subscriber","sub_dest":"wp_subscribe","sub_wp_create_user_role":"subscriber","sub_mailchimp_api_key":"","sub_mailchimp_groups_full":"","sub_aw_c_key":"","sub_aw_c_secret":"","sub_ac_api_url":"","sub_ac_api_key":"","sub_ar_form_action":"","sub_ck_api_key":"","sub_feedb_key":"","sub_gr_api_key":"","sub_gr_cycle_day":"0","sub_ic_app_id":"","sub_ic_app_user":"","sub_ic_app_pass":"","sub_mem_acc_id":"","sub_mem_pud_key":"","sub_mem_priv_key":"","sub_sf_app_id":"","sub_sga_id":"","sub_sga_list_id":"","sub_sga_activate_code":"","sub_sb_api_key":"","sub_txt_confirm_sent":"Confirmation link was sent to your email address. Check your email!","sub_txt_success":"Thank you for subscribing!","sub_txt_invalid_email":"Empty or invalid email","sub_txt_exists_email":"Empty or invalid email","sub_redirect_url":"","sub_txt_confirm_mail_subject":"Confirm subscription on [sitename]","sub_txt_confirm_mail_from":"","sub_txt_confirm_mail_message":"You subscribed on site <a href=\"[siteurl]\">[sitename]<\/a>. Follow <a href=\"[confirm_link]\">this link<\/a> to complete your subscription. If you did not subscribe here - just ignore this message.","sub_txt_subscriber_mail_subject":"[sitename] Your username and password","sub_txt_subscriber_mail_from":"","sub_txt_subscriber_mail_message":"Username: [user_login]<br \/>Password: [password]<br \/>[login_url]","sub_redirect_email_exists":"","sub_new_email":"m.stiller@effektweit.de","sub_new_subject":"New Subscriber on effektweit SalesCoaching","sub_new_message":"You have new subscriber on your site <a href=\"[siteurl]\">[sitename]<\/a>, here is subscriber information:<br \/>[subscriber_data]","field_wrapper":"<div [field_shell_classes] [field_shell_styles]>[field]<\/div>"},"fields":[{"bs_class_id":"12","value":"<h1> Ihre Anmeldung<\/h1>","html":"htmldelim","mandatory":"0"},{"bs_class_id":"12","name":"first_name","label":"","placeholder":"Name","value":"","html":"text","mandatory":"1","min_size":"","max_size":"","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"0"},{"bs_class_id":"6","name":"Firma","label":"","placeholder":"Firma","value":"","value_preset":"","html":"text","mandatory":"0","min_size":"","max_size":"","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"","vn_equal":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"6","name":"Position","label":"","placeholder":"Position\/Abteilung","value":"","value_preset":"","html":"text","mandatory":"0","min_size":"","max_size":"","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"","vn_equal":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"4","name":"Strasse","label":"","placeholder":"Stra\u00dfe\/Postfach","value":"","value_preset":"","html":"text","mandatory":"0","min_size":"","max_size":"","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"","vn_equal":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"4","name":"PLZ","label":"","placeholder":"PLZ","value":"","value_preset":"","html":"number","mandatory":"0","min_size":"5","max_size":"5","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"\\d+","vn_equal":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"4","name":"Ort","label":"","placeholder":"Ort","value":"","value_preset":"","html":"text","mandatory":"0","min_size":"","max_size":"","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"","vn_equal":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"6","name":"email","label":"","placeholder":"eMail","value":"","value_preset":"","html":"email","mandatory":"1","min_size":"","max_size":"","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"0","vn_equal":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"6","name":"Telefon","label":"","placeholder":"Telefonnummer","value":"","value_preset":"","html":"text","mandatory":"0","min_size":"","max_size":"","add_classes":"","add_styles":"","add_attr":"","vn_only_number":"0","vn_only_letters":"0","vn_pattern":"","vn_equal":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"6","value":"<p>Ja, hiermit melde ich mich zum Seminar Marktstrategie (Seminargeb\u00fchr: 1.950,- \u20ac zzgl. MwSt.) an.<p>","html":"htmldelim","mandatory":"0"},{"bs_class_id":"6","name":"Anmeldung","label":"Anmeldung","value":"Anmeldung","value_preset":"","html":"checkbox","def_checked":"0","mandatory":"1","add_classes":"","add_styles":"","add_attr":"","icon_class":"","icon_size":"","icon_color":"","terms":""},{"bs_class_id":"12","name":"send","label":"Senden","html":"submit","add_classes":"","add_styles":"","add_attr":"","icon_class":"","icon_size":"","icon_color":"","terms":""}],"opts_attrs":{"bg_number":"4"}},"img_preview":"opacity-grey.png","views":"68","unique_views":"41","actions":"0","sort_order":"6","is_pro":"0","ab_id":"0","date_created":"2016-05-03 15:01:03","img_preview_url":"http:\/\/supsystic-42d7.kxcdn.com\/_assets\/forms\/img\/preview\/opacity-grey.png","view_id":"13_992643","view_html_id":"cspFormShell_13_992643","connect_hash":"556f1c07932f12e22d7f1146f9ca0f45"}